co-creation
content
community engagement
campaigns
co-creation content community engagement campaigns
the hybrid creative shop brought to you by award winning creative strategist Josh Akapo.
partnering with
what’s jalé?
We help develop campaigns, creative and content with the communities brands want to speak to. Through community engagement, understanding people’s lived experiences, and active co-creation, we support at every stage of strategic and creative processes to build transformative campaigns for the audiences, a.k.a. PEOPLE, centred.
how does it work?
We’re a flexible shop with a hands-on leader and a mission to spread best practice community co-creation to help build a more equitable creative industry. No matter the size, scope or spend of your request, we’ll do our best to find you a unique and dynamic solution to better connect with people as they move through the world.
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Josh directly supports in-house teams and agencies with project-based and retainer / ongoing freelance and consultancy support, as well as short-term stints and sprints across creative disciplines.
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If you need a quick download on the latest cultural phenomena, regular community engagement, or a more in-depth qualitative, quantitative or hybrid study, we can support both brands and agencies develop robust approaches and deliver relevant insights to help your brand live in culture.
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We support you to centre communities in your business, brand and creative strategy through retained or project-based, co-produced engagement approaches converting insights to solutions to better connect with communities in your communications.
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Bridging strategy and creative, Josh and his expert associates can support to guide high level strategic decision-making and implementation throughout brand and marketing functions, ensuring the approach is community-centred.
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We work directly with brands and organisations to build and deliver creative work co-produced with communities. With scalable multifaceted in-house production capabilities and grassroots-certified creative development, we provide a secure pathway to build trust with communities through the campaigns developed for them.
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Working with communities and our friends and associates network, we connect directly with talent plugged into culture, from social media stars to real platform voices. Together, we develop, produce and launch direct-to-social content that makes the people you’re talking to feel something and activates them in real life.
powered by
cultural insights
+
inspired through
community engagement
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powered by cultural insights + inspired through community engagement +
why centre communities?
Communities create, shape and steward culture for the very people who share in those spaces. Brands and organisations who want to exist in culture have to work with the people who make these cultures possible. That means actively and directly involving the communities in the creative outputs, campaigns and content brands make - at every step of the way. By incorporating grassroots voices into the campaigns process, brands build trust with real people, grow their reach and continued engagement with new audiences, and become the brands that keep culture moving forward.
“You can’t impact culture without the people’s support and community sign-off”
what's jalé doing?
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what's jalé doing? * click the tiles *
some more about Josh
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Josh Akapo is the founder of jalé and an award-winning cultural researcher and creative strategist working across the creative industries for over a decade.
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He drives brands and organisations to centre people and purpose in how they engage with communities for transformative impact. A multifaceted industry leader, he works across advertising, communications, music, TV and film to tell the stories from the communities' pioneering culture.
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The jalé friends and associates, a network of plugged-in, expert directors, producers, designers, creatives and strategists from the backgrounds reflecting modern society, working across the arts and culture sector, to deliver world-class work that inspires transformative change with the people, their communities and wider audiences the work reaches.
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Received a citation in the British Medical Journal for best practice in co-creating with young people for the Awkward Moments campaign with Thread & Fable, which has been included into the Scottish National Curriculum.
Changemakers 2022: Emerging Leaders - BRiM, B&BAN and Ad Association
The Blacklist 2020 - GUAP, Converse
100 rising stars inspiring change 2020 - The Dots
BIMA 100 2019 - British Interactive Media Association
